International Direct Response

We are committed to our client's goals, inspired by their customer's expectations, and driven by a passion to collaborate and innovate.

How Do You Get Your Brand invited into the Lives and Homes of Consumers?

With the help of IDR, it's easy! Product Sampling is proven to be the #1 Marketing & Advertising tactic to drive sales. And not just for a one-time buy, but to create a long-term buying relationship with Consumers.

In 1991, after rigorous and successful testing with the Tylenol Brand, we created what is now the leading In-Home Sampling Vehicle, known as:

The Catalog Package Sampling Program™

Target a Guaranteed Audience

The premise is rather simple — we learned early on that if we arranged to include a product sample that was targeted to a certain consumer group, into a Cataloger's outgoing customer merchandise shipment who was also targeting that same consumer group, then the Brand's sample is received by a targeted, expectant & receptive consumer who:

• Just ordered and paid for their merchandise by mail, phone, or online.
• Meets the Brands' demographic and psychographic target criteria ... 1 sample per consumer.
• Is now anxiously awaiting the arrival of their merchandise package ... 100% delivery.
• Opens the package when it arrives ... 100% of the time.
• Receives it in the comfort and security of their home! (Where product trial rates are at their highest).

IDR Helps Reach Their Circulation Goals

IDR partners with over 1,100 of the largest Catalogers / Internet Retailers in the US and abroad. Their customers receive secured; out-going packages that are shipped daily from their individual fulfillment centers. The circulation of various catalogs can be combined to reach your desired weekly, monthly or quarterly campaign goals, with over 480 million customer packages delivered annually.

Key Features

Highest Trial & Conversion Rates. We limit the number of samples to one (1) per package, reducing waste and giving our clients' product exclusivity, in a very positive environment. As the customer opens the package, there will be no competition for product usage. As a result, our Trial and Conversion rates continue to be among the Industry-Best.

Match your Target Audience. Catalogs are selected to match the demographics and lifestyle characteristics of your potential customers for maximum trial and conversions rates. Target Audiences include:

Market Research. Included with each campaign via our site, SampleFeedBack.com ... generates consumers' feedback about your sample and opt-in email registrants for your future email promotions.

Quality Control. Strict QC procedures combined with meticulous shipment tracking systems assures that your samples, along with the Cataloger's merchandise, arrives on time and in excellent condition.