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Pre-Mover Marketing
For any company that markets products and services to Homeowners, the target segment with the highest ROI is by far the Pre-Mover — who is preparing their current house for maximum resale value — while making their major purchase and design decisions for their new home.
PREMOVER FACTS:
- 67% of New Home Buyers make the majority of purchase decisions PRIOR to moving in.*
- 85% of New Home Buyers will then choose the first provider that contacts them.
- 'First-Offer' Delivery is considered critical
If you're looking to jump start your Marketing Plan with a new source of customers, IDR's Real Estate Group offers three unique, proprietary programs:
The PreMover Saving Guide
IDR publishes custom Branded PreMover Savings Guides, for companies such as Verizon, mailed on a monthly basis.
This Guide was created in 2006 out of the constant request from our clients of, "How can we reach Movers before they move".
The Guide is direct mailed on a monthly basis to a proprietary database of fresh PreMovers, as well as hand delivered to the clients of Real Estate Brokers & Agents at their initial meeting. The Guide contains over $3,000 of "Idea's & Savings for the House you're Selling and the Home you're Buying". In addition to the offers, editorial discusses how to stage your home for maximum resell value as well as design ideas for the Mover's New Home, along with a Movers Checklist, that stays with them throughout their complete Moving cycle. Custom Branded Guides are exclusive for each Companies mailing area and product category.
Tag Real Estate Listing Program
Designed to reach Pre-Movers at the earliest stage of the Mover's Cycle (when the new Home Buyer is surfing real estate websites for new home listings) , the Tag Listings program is an entire system that not only integrates the offer into the real estate listing, it provides a proven user experience that optimizes Click Thru and Capture rates — delivering each offer 5 – 7 times throughout the Mover's Cycle. This unique program allows Advertisers to zero in on specific geographic areas, even down to the property address level.
Agent Rewards Program (ARP)
Designed to reach Pre-Movers at the absolute Point of Sale (when the new home goes under contract), ARP delivers your unique offer via the new Home Buyer's trusted Real Estate Agent. IDR has built the industry's only Real Estate Agent affinity program and can deliver a national base of top producing Agents. The key to the program's success is IDR's specialized Real Estate Call Center that regularly Coaches the Agents to keep them engaged and delivering a monthly stream of new customers.
The IDR Advantage: Real Estate Group (REG)
We are the leaders in Pre-Mover Marketing, in part, because of our strong ties to the real estate industry. The REG's management team are former Real Estate Executives averaging over 20 years of experience in the industry. In addition, our ability to consistently deliver programs that achieve high ROI for our clients, is due to our 'powered by IDR' partnership marketing approach — we manage all aspects of these turnkey programs to ensure our client partner's success.
* Source: 2006 Realogy Corporation Real Estate Industry Survey