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For any company that markets products and services to Homeowners, the target segment with the highest ROI is by far the Pre-Mover — who is preparing their current house for maximum resale value — while making their major purchase and design decisions for their new home.
- 67% of New Home Buyers make the majority of purchase decisions PRIOR to moving in.*
- 85% of New Home Buyers will then choose the first provider that contacts them.
- 'First Offer Delivery' is considered critical.
If you're looking to jump-start your Marketing Plan with a new source for Customer Acquisition or Customer Retention, IDR offers 2 unique, proprietary programs:
1. Pre-Mover Partnership Marketing
Designed to reach Pre-Movers at the absolute earliest Point of Sale (when the new home goes under contract), we deliver your unique offer via the new Home Buyer's trusted Real Estate Agent. IDR has built the industry's only truly successful Real Estate Agent affinity program by 'partnering' with today's top Real Estate Agents and Brokers.
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The 'Powered by IDR' Advantage
We are the leaders in Pre-Mover Partnership Marketing, in part, because of our strong ties to the Real Estate industry. Our management team are former Real Estate Executives that have built and managed several very successful companies benefiting Agents and Brokers.
2. Pre-Mover Direct Mailing
IDR compiles and maintains a proprietary database of pre-move data from various sources and modeled for propensity to move. The data has outstanding demographics, excellent credit, above average income and selectable by homeownership. This allows companies that wish to reach moving consumers to perfectly time campaigns prior to the move. The combination of both modeled and our proprietary data allows us to maximize mail volumes and attain the best results at an excellent Cost Per Acquisition (CPA).
* Source: Realogy Corporation Real Estate Industry Survey