International Direct Response

We are committed to our client's goals, inspired by their customer's expectations, and driven by a passion to collaborate and innovate.

Internet Marketing

Are you leveraging the power of the Internet to achieve your business objectives? IDR's innovative Internet Marketing team delivers dramatic bottom-line impact resulting in profitable growth for our clients. IDR Online Services include:

• Search Engine Marketing PPC (Pay per Click)
• Search Engine Optimization (Organic)
• Affiliate Marketing
• Co-Registration
• Email Marketing
• Web Design and Development

Search Engine Marketing

• In 2006, search marketing spending accounted for $7.2 billion and will increase by 15.3% to an estimated $8.3 billion in 2007. SEM spend is projected to reach $11.1 billion by 2010, according to SEMPO's (Search Engine Marketing Professional Organization).
• A study by iCrossing reveals that 88% of adults who purchase products or services online, conduct some sort of online research prior to completing their purchase.
• 67% of U.S. adults who research online before making an offline purchase decision use search engines as a research tool.
• According to Yahoo 62% of search engine users' click on a search result within the first page of results and 90 % click on a result within the first three pages.

These statistical trends clearly demonstrate the vast potential that exists via Search Engine Marketing. In order to capitalize on this tremendous opportunity it is imperative that an organization's web property appears in the first three pages of searches relevant to their product or service. IDR has partnered with industry leaders in order to provide our clients with the best available Search Engine Marketing services:

Search Engine Marketing PPC (Pay per Click)

The ability to place an offer in front of consumers who are actively searching for like products and services has propelled PPC to become the fastest growing online channel. In addition the "Pay Per Click" arena provides high flexibility in order to test and optimize your campaign.

Our unique and automated process optimizes placement in order to provide measurable ROI. An effective PPC campaign with IDR will result not only in an immediate positive impact on your business; it will also reinforce and benefit other advertising channels.

Search Engine Optimization

SEO is an integral component of the online marketing strategy -- and when executed efficiently -- enables a website to achieve top organic (unpaid basis) search rankings. SEO is a science that requires expertise across several disciplines that include link development, content optimization, meta tag placement, site mapping and code structure to achieve the highest ranking possible. Due to the major search engine's ever changing relevancy algorithms, SEO requires ongoing focus and patience -- but pays large dividends.

Performance Based Marketing - Cost Per Acquisition

IDR has extensive experience in negotiating "Cost per Acquisition" agreements across several online channels. This risk free medium enables our clients to only pay on agreed upon cost per action or cost per lead basis. For this reason, CPA marketing has become an extremely successful online channel over the past several years. IDR leverages years of experience to ensure that a client's offer is positioned correctly to succeed in the highly competitive CPA market place.

Co-Registration

Co-Registration is an established channel to generate large volumes of customer leads in a cost effective manner. Co-Registration leverages the media spend of 3rd party web properties by serving offers to consumers during their registration process. The consumer elects to "opt-in" by completing a custom survey in order to receive further information about an offer. IDR has extensive experience in identifying the most optimal co-registration platform based on the product or service offering. Our team works closely with our clients to create the most effective Co-Registration program utilizing the following disciplines:

• Defining the offer to ensure it is consistent with client objectives, while also performing within a co-registration environment.
• Creative development to maintain client brand and to ensure optimal conversion.
• Development of custom survey to ensure that valuable information is collected, while maintaining an acceptable conversion %.
• Development of data filters, processing, and posting to ensure the delivery of the highest quality lead.
• IDR will also provide direction in converting co-registration leads into profitable customers via channels including email and telemarketing.

Affiliate Network Marketing

IDR has established relationships with the leading Affiliate organizations and has extensive experience in implementing affiliate programs. Affiliate Marketing is a channel which enables our clients to serve their offer on hundreds of web properties on a cost per acquisition (CPA) basis. One of the primary benefits of this channel is the ability to place an offer on a vast number of websites without having to administer the process. The Affiliate companies' infrastructure handles the placement of all ads as well as performance tracking and an automated payment process for the affiliate web sites. While the opportunity to grow a business via affiliate marketing does exist, it is imperative that the company executes an effective affiliate strategy. IDR provides direction every step of the way to include:

• Evaluation and selection of the most appropriate Affiliate Network for a client's product or service.
• Development of a successful offer and CPA incentive plan for the affiliate partners.
• Define the rules of engagement in terms of how and where the client's product is served.
• Development and ongoing testing of responsive creative components in numerous formats to provide optimal results.
• Establish open communication with affiliate partners in order to maintain a high level of motivation for the offer.
• Ensure that real time reporting is in place for both our client and the affiliate.

Email Marketing

• US companies invested more than $9.4 billion in email marketing in 2006. Media Matrix 2007.
• In a recent poll 93% of marketing executives planned on using email as an advertising medium in 2007. Forrester Research 2007
• Over 167 million Americans use email on a daily basis. Emarkerter 2007.
• In a recent poll 55% of CMO's indicated that house file email was their most cost effective online channel. CMO Council 2006

It is essential for companies to establish an effective email strategy in order to communicate to their current customers. Email is also the most effective tool available today to convert customer leads to purchase. IDR has extensive experience in all facets of email marketing and we guide our clients through the process of implementing an effective email communications plan.

While it is possible to build a proprietary email tool, we would not recommend this course of action for a company entering the email space. Leading ESP's (Email Service Providers) provide an infrastructure that will enable a company to implement a robust email communications plan with minimal internal resources. IDR has extensive experience in selecting the most appropriate email service provider for specific business models. Whether a client requires a self service model or a collaborative ASP (Application Service Provider) model or a full service solution, we will present the best available options. Selecting the correct ESP and negotiating the most favorable terms is a vitally important process that IDR leads clients through.

Armed with years of email marketing experience and advanced analytical tools, the IDR team will help establish a sophisticated communications plan for current and prospective customers. Our clients will identify the highest value customers and segment their database in a meaningful way. Test matrixes will be developed for creative concepts, segmentation strategies, and timing in order to optimize response rates. By implementing these strategies, clients will gain a better understanding of their customer. They will be able to identify prospective high value customers, upsell and cross-cell current customers and take proactive steps to avoid losing customers to churn. This powerful platform will have a positive impact on their entire likely business.

Web Design & Development

IDR's website design team will take your web presence to the next level. Our team of professionals will employ a strategy emphasizing aesthetics, functionality, and creativity resulting in the optimal user experience. We will work in unison with your team to deliver a web property that enables your company's profitable growth in a profitable fashion. Our projects range from entrepreneurial start ups to multinational companies. Whether you require a redesign of a small template based website or the creation of a comprehensive e-commerce web property our team will enable you to achieve your objectives.