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Direct-Response Broadcast (TV & Radio)
Enjoy unparalleled creative, production and placement service in the following
direct-response media venues through our current strategic partnership with an industry leader.
Summary:
Whether you are ready to take your program to the next level or looking to demonstrate
success quickly, direct response television and radio are important media for you to consider.
These media can help by providing:
- Market Share - no other media can make as immediate an impact.
- Measured media - daily costs per lead/order tracking against plan numbers.
- Flexible media management - daily analysis and re-targeting of your media dollars.
- Campaign support - drive leads to your retail site, web page, telemarketing, and your direct mail package.
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Currently, in the U.S., over $100 billion are spent by big and small companies trying to reach the right audience with their message. From our strategic
partnership with Direct Response Media, Inc., these experts will be there to guide you through the right combination of creative, offer, message length
(from 30 second to full half hour programming), planning, budgeting and implementation for your broadcast test to be a success.
Services available to launch your product on broadcast include:
- Creating a plan (strategies, projections, budgets, schedules and more)
- Offer & Creative positioning of your product
- Creative & Script Development
- Commercial Production
- Edit / Dub / Traffic
- Telemarketing Set-Up
- Media Negotiation & Buying
- Program Expansion
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Founded in 1990 by Maria Eden and Cary Scottoline, Direct Response Media, Inc., is a full service media agency staffed with specialists
with over 100 years of combined experience. With a proprietary database of over 3 million responders, Direct Response Media Inc. can plan your test to maximize learnings and orders.
Some of our clients are Allstate, Disney, AIG Life, Guaranteed Reserve, American Historical Society, Select Comfort and Sharper Image.
What our clients say about Direct Response Media, Inc:
"Best in class"
"Even when my product is sailing, DRM is the wind in my sails"
"DRM took my product from a $800,000 business to a multi-million dollar business"
"Partner of a lifetime"
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