International Direct Response

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We are committed to our client's goals, inspired by their customer's expectations, and driven by a passion to collaborate and innovate.


“We evaluated a lot of targeted advertising opportunities and we ultimately chose the IDR program because we could customize a direct campaign not just by demographic, but also by catalog selections that supported the Orbit brand’s positioning and personality.”

— Matt Kraus, Senior Director at GMR Marketing, Wrigley account

“IDR’s Catalog Sampling Program provides us with a great opportunity to reach our consumers at home. Their program fully meets our objectives and strategies and we have seen excellent results, including increased coupon redemptions. We also like the added benefit of being able to survey our consumers to secure their direct feedback about our product samples and programs. We also appreciate the turnkey handling by IDR. Fast, efficient service is always the norm with IDR. What a pleasure!”

— Linda Schultz, Consumer Promotions Manager, Beiersdorf, Inc.

“I have to tell you, your program’s ability to target our exact audience coupled with your unique In-Home delivery vehicle (I know I can’t wait to open my catalog package when I get home) is a powerful one that has made The Catalog Package Sampling Program™ a key staple in our advertising plans. Our results speak for themselves.”

— Lisa Dallenbach, L’Oreal

“As an entrepreneurial company we were concerned that we would slip between the cracks of IDR's large corporate clients. We were wrong as we benefited from the highest level of service and direction from the IDR team. From the design of our web property to full blown integrated marketing strategy IDR provided expertise and unwavering commitment to enable AAEM's success.”

— Greg Presson, CEO and Founder of The American Alliance of Ethical Movers

“The beauty of IDR's Package Insert program is the ability to target to a certain demographic and our Ad Insert appears in a very positive environment”

— Terry Atkins, Director of Consumer Promotion and Licensing, Campbell's

“From day one IDR demonstrated exceptional knowledge about the Insurance Industry and a high level of expertise in both Direct Mail and Internet Marketing. They generated thousands of qualified leads for our call center and did so within our allowable cost per lead. We were extremely impressed by IDR's commitment to achieve our goals”

— Tony Gonzalez, Marketing Director Chase Insurance Group

“I believe catalog sampling is the best way to deliver samples to prospective customers. The environment is uncluttered; there is a 100% open rate; it's targeted based on who the catalog appeals to; and it's significantly less expensive than solo mail.”

— Kathy Whittington-Robinson, former Advertising & Promotion Director for Tylenol brand.

“We pulled over a 10% response to our Home Cafe Ad Insert into IDR's Catalog Package Sampling Program”

— Katie Shoemaker, Millstone Brand, Saatchi & Saatchi X