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About the Company
International Direct Response, Inc. (IDR) is a privately held company founded in 1984 by Dick Guyer and his son Doug Guyer. Leveraging Dick's extensive experience in the Direct Mail and List Management Industry, the company grew rapidly in the 1980s.
IDR has created an impressive stable of Blue Chip clients with traditional Direct Marketing services. In the mid 1990s, IDR spearheaded the introduction of the insert channel to the CPG (Consumer Package Goods) /DTC (Direct to Consumer) industries and is now recognized as the industry leader in sampling via the Catalog Package Insert Channel. IDR has also successfully expanded into Insert Media and more recently Internet Marketing.
Today IDR has a team of over 30 Direct Marketing Professionals with a wealth of experience in each Direct Marketing discipline. The company is headquartered in Berwyn Pennsylvania with regional offices in Salt Lake City Utah and Boston Massachusetts.