IDR is a privately-held full service marketing agency located just outside of Philadelphia in Berwyn, PA. Since 1984, we have been helping our partners acquire and retain customers through a variety of custom programs. We act as an extension of your sales and marketing team by learning your business goals and tailoring an appropriate strategy.
We specialize in mover marketing, sales center services and brand marketing. We are the leaders in pre-mover partnership marketing, in part, because of our strong ties to the real estate industry. Our management team are former real estate executives that have built and managed several very successful companies benefiting agents and brokers.
For any company that markets products and services to homeowners, the target segment with the highest ROI is by far the pre-mover – who is preparing their current house for maximum resale value – while making their first major purchases and design decisions for their new home.
In addition, IDR employs a sales and marketing center of talented, professional and articulate staff. Our sales center provides inbound and outbound staff as well as appointment setting, new product awareness, data compilation, filling seats for seminars and events, and managing inbound and outbound customer support.