IDR is a privately-held full service marketing agency located just outside of Philadelphia in Berwyn, PA. Since 1984, we have been helping our partners acquire and retain customers through our variety of programs. We act as an extension of your sales and marketing team by learning your business goals and tailoring appropriate strategies.
We specialize in mover marketing, sales center services, database development, subscription programs and brand marketing. We are the leaders in pre-mover partnership marketing, in part, because of our strong ties to the real estate industry. Our management team includes former real estate and medical equipment executives that have built and managed several very successful companies benefiting agents, brokers and the medical community.
For any company that markets products and services to homeowners, the target segment with the highest ROI is by far the pre-mover — who is preparing their current house for maximum resale value — while making their first major purchase and design decisions for their new home.
In addition, IDR employs a sales and marketing center of talented, articulate professional staff. Our sales center provides inbound and outbound sales staff as well as appointment setting, new product awareness, data compilation, filling seats for seminars, collections and managing inbound and outbound customer support. Database development and sales planning are areas we have assisted our partners become extremely successful.
IDR offers exclusive and specific website, database and CRM development. Our team is responsible for the creation, development and maintenance of several large subscription websites and databases. We provide secure and sufficient databases to house subscriber and reporting data, as well as performing regular data backups on each of the programs we manage. We provide custom-built extendable reporting dashboards using industry-standard programming frameworks and practices. We offer email, billing and reporting services on specific programs for our clients.