IDR is a privately-held full service marketing agency located just outside of Philadelphia in Berwyn, PA. We are the leaders in pre-mover partnership marketing, in part, because of our strong ties to the real estate industry. Our management team are former real estate executives that have built and managed several very successful companies benefiting agents and brokers.
IDR compiles and maintains a proprietary database of pre-move data from various sources and modeled for the propensity to move. The data has outstanding demographics, excellent credit, above average income and is selectable by homeownership. This allows companies that wish to reach moving consumers to perfectly time their campaigns prior to the move. The combination of both modeled and proprietary data allows us to maximize mail volumes and attain the best results at an excellent cost-per-acquisition (CPA).
For any company that markets products and services to homeowners, the target segment with the highest ROI is by far the pre-mover — who is preparing their current house for maximum resale value — while making their first major purchase and design decisions for their new home.